Category Archives: Copywriting

Wrote and edited consumer-facing copy in support of GOSHI’s new website launch in 2022. GOSHI set out to create a daily exfoliating shower towel that’s intuitive to use, easy to wash, and 100% effective at fighting breakouts and other skin conditions.

Email campaign in support of the launch of Oticon’s new in-the-ear hearing aid product, Oticon Own: Paid Social

In January 2020, the Nellie Mae Education Foundation launched a bold new strategy: Advancing racial equity in education as the central focus of its grantmaking. For the past decade, the Foundation had championed “student-centered learning (SCL),” an approach that advances rigorous and engaging learning experiences attuned to students’ individual interests and needs. Providing all students withContinue reading “Advancing Racial Equity in Public Education as the Central Grantmaking Focus”

A selection of writing samples for National Geographic Books on Twitter, Facebook & Amazon. Organic Social Amazon Ads Paid Social

A focus on “readiness”—i.e., the state of being fully prepared for something—has been ubiquitous in our sector long before COVID-19. Yet, as we take cautious steps to emerge from what feels like an endless suspension of “normalcy,” readiness has garnered renewed attention.  We at TCC Group have been hearing an increasing number of readiness-related questions including: Behind theseContinue reading “Exploring Readiness: What It Means. Why It Matters: TCC Group Newsletter May 2021”

Earlier this year, as the reality of life during a global pandemic started to take hold, we launched Re-Envisioning Readiness in Response to COVID-19—a pro bono offer of strategic consulting services. This offer has been our way of assisting you—the social sector organizations we value and the communities you support—during an extraordinarily challenging time. I am writing to shareContinue reading “Re-Envisioning Readiness for a Transformed World: TCC Group Newsletter October 2020”

In Love & Mercy, a film released this summer profiling the Beach Boys’ Brian Wilson, we see one of America’s most brilliant and tormented musical figures brought to life through performances by John Cusack and Paul Dano. As the actors capture the essence of Wilson’s genius, we catch glimpses of what made iconic albums likeContinue reading “Catch A Wave Newsletter: Rodale Books”