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The Secret History of Urban Outfitters

Five years ago, I was drifting through an Urban Outfitters store in Manhattan, searching for a pair of discounted winter gloves, when a table of books caught my eye: A wood tabletop, ten stacks across and three high. As someone who considered himself to have literary interests, but unaware that the chain sold books, I had questions: What books did the young people who shopped here enjoy? What were they being encouraged to enjoy? What was I missing out on?

Naturally, I was over thinking it. There were a lot of cookbooks and self-help guides with swear words in the subtitles, satirical guides on subjects like knitting and homesteading. But then I came across something memorable, even though I can’t remember the title. It was a book on writing – not On Writing by Stephen King or The Elements of Style but a manual written by a guy who’d had some form of early-career writing success. He might’ve been a journalist or screenwriter or essayist. At any rate, I got the sense he was qualified to dispense advice on the matter.

This is the part of the story where I’m supposed to tell you he wasn’t – that he was only a hack impressed by the sound of his own voice. But that’s not what happened. Instead, he laid out a rule so obvious I thought little of it at the time, but so true I can’t get it out of my head anymore: Good writing is humorous writing. If you don’t find anything remotely funny in the first twenty pages of reading something, stop reading.

It is a simple rule, one that we all objectively understand even if we don’t always follow it. For this reason, I think about it all the time – more and more as time passes. I feel it bubbling up any time I start reading a new book or piece of writing, fiction or nonfiction. I find it haunting me, almost, all these years later – rounding into sharp relief when I finished reading Donna Tartt’s debut novel from 1992.

The Secret History isn’t Tartt’s most famous book, but it is the only one centered on murder, which is always a good place to start humor-wise. A group of Greek language students at a small liberal arts college commit two of them, the first being an accident. Among other things it involves a satanic worship ritual, fasting, heavy drugs, and the sacrifice of a passerby deep in the Vermont woods. If you think that sounds like the fantasy of an academic with too much time on her hands, you’re not alone. Part of me wanted it to be that, too, enduring the lengthy digressions into Greek mythology and language. But two pages later I’d find myself laughing in ways that were unexpected, thrilling, and hard to describe.

Not because I can’t describe what happens. It’s because humor – true humorous writing – suffers most when you remove it from context. This is the trouble with criticism more broadly, the equivalent of having to explain a joke. I could tell you how the characters seem to experience very little remorse or self-awareness. How they don’t hesitate to off their own friend, nick-named Bunny – the kind of name you create for little reason other than comedic effect.

But then I think back to the advice I picked up at Urban Outfitters five years ago. I can’t possibly reproduce the experience in any good way, certainly not in any way better than Tartt, so I’m stuck.

Let’s try it this way: Here’s my own, very well-formed explanation for why humor has the effect that it does. The prevailing wisdom says that it’s all about tension and release, a kind of lubricant to the spaces between the actions. That’s only half of it. The book Humor 101 by psychologist Mitch Earleywine finds that 94% of people think that their sense of humor is average or above average. In other words, just about everyone you know thinks they’re at least as funny as just about everyone else you know. Setting the absurdity of that aside, it makes sense that we all identify with humorous narratives and situations. Oh, look how funny this is. Just like me! When viewed through this lens, humor seems a lot like a trick – a cheap laugh even. But cheap laughs work precisely because they appeal to our vanity. They lead us to believe not just that we can live inside a character’s mind or walk around in his or her life, but we can do it better.

This is the overwhelming sense I get when reading The Secret History. I don’t think I can improve upon Tartt’s words but I can see myself grazing her snow-steeped campus, shivering in a drug-induced panic like the characters themselves. I see scenarios that don’t even play out on the page. This is another way of saying I relate to the characters and their plight, which brings up point two in my Grand Unifying Theory on Humor Writing: Proximity.

The old adage goes, Tragedy plus time equals comedy. I find that tends to be the case in life more often than literature, where the narrator has dramatic distance. In The Secret History, we see this play out in moments like when the narrator Richard gets a midnight call from his friend and co-conspirator Francis, claiming he’s having a heart attack and demanding to be taken to the emergency room, only to decide at the last minute he’s fine.

It’s this proximity to pain that casts everything in a surreal light. Danger – even death – feels chokingly present at all times, hovering over the plot like a ghost.

I could cite a hundred more examples of this being the case but because of what I said earlier, I don’t think it’s all that helpful. In the off chance that you decide to pick up this very famous author’s less-famous book from 1992, I’d hate to cheapen it. In fact, I know I would.

Instead, I’d like to offer up an example from my own life. It happened several years ago, a year or two after the Urban Outfitters visit, when I spent three months cat-sitting in exchange for cheap rent. Every time I tell people about this period of my life, they laugh. The cats’ names helped – Tugboat and Mittsy –  but that is not the entire context.

Four months before deciding to take the sublet, my girlfriend and I split up. We’d been living together for a year and a half and I thought of the arrangement as a band aid: House-sitting cats was better than living with my parents; a three-month lease seemed more reasonable than a year.

I can’t speak for my friends, but my suspicion is that my proximity to this dramatic life event heightened the comedic tension. It compelled me to see the world with wide-open eyes – the six-floor climb I took every day to reach the apartment; the broken buzzer system that forced me to toss keys out of the window to visitors like in the musical Rent. One night the electricity in the apartment failed and I started banging down my neighbors’ doors to come help. Another time, I sat outside the bar across the street and listened for a half hour to the bartender talk to her friend about her boyfriend’s PCP habit. I know this because I documented it in a series of excruciating journal entries that I shared with some friends at the time, unable to believe I did looking back on it. Years later, I understand more about why I did, which came down to a pattern: the breakup led to the weird apartment situation, which led to me paying closer attention to things. The pattern, however, ascribes too much meaning to the breakup as an inciting incident. Weird, funny, and mildly unfortunate things were happening all around me, all the time; the only difference was that I had a backdrop to paint them on – one that felt meaningful enough to share with my friends.

Memoirs often apply this method. Huge, life-altering events such as a death or medical diagnosis force people to key into aspects of their lives they may have never considered before. As readers, we identify with the feeling of sadness or loss as much as with humor. When an author can spice up the suffering with some humor, they’ve hit a sweet spot.

No matter how obvious all this seems to me now, I think the author of that writing book from Urban Outfitters would agree. He probably even described it in greater detail in his book, though I’m unable to confirm. I never bought it and while my efforts to find it online turned up nothing, that’s probably for the best. Sometimes there’s no substitute for learning through experience over books, especially when it makes you pay a little closer attention to the world.

This essay originally appeared in the February 2018 issue of The Esthetic Apostle literary magazine.

FOIL: A Novel

A thwarted suicide bombing at New York’s Penn Station cracks open the lives of both the bomber and hero in this gripping exploration of fame in the age of social media, masculinity, and the destructive power of performative identities.

PAPERBACK & EBOOK AVAILABLE EVERYWHERE MARCH 3, 2026.

On the morning of his high school field trip, Xander Shine presents his occasional girlfriend Holly with an unexpected gift before suddenly vanishing from the subway car carrying his class. What seems like another typical outburst from a troubled student turns into shock and horror, as news alerts light up the group’s phones and social media. An attempted suicide bombing has brought the city to a halt, and at the heart of the tragedy lies a young man clinging to life.

Sam has been drifting—stagnating in his relationship and career, and giving in to occasional, secretive drug use. He never saw himself as a man of action, but when he takes down a teenager wearing a suicide vest, potentially saving hundreds of lives, he’s horrified by the chilling violence of his actions. Disoriented by suspicions from the police, uncertainty from his girlfriend, and the blinding spotlight of sudden fame, Sam finds himself overwhelmed by a life he never expected.

Over 48 hours, Foil unravels the inner worlds of these violent young men—and the young women left to piece together how their paths could have collided.

“This beautifully written story of heroism and its immediate aftermath flows from one character to another in sharp, bullet-precise moments…Foil is at once breathtaking in its momentum, and leisurely in its generous peek into the characters’ thoughts and emotions. I was hooked.”—Maggie Hill, author of Sunday Money

Advancing Racial Equity in Public Education as the Central Grantmaking Focus

In January 2020, the Nellie Mae Education Foundation launched a bold new strategy: Advancing racial equity in education as the central focus of its grantmaking.

For the past decade, the Foundation had championed “student-centered learning (SCL),” an approach that advances rigorous and engaging learning experiences attuned to students’ individual interests and needs. Providing all students with equitable opportunities to learn, Nellie Mae recognized, required strategies aimed at students, teachers, schools, districts, and states. For years, Foundation-supported work across these levels had yielded positive results, including the development of a high-quality SCL model, and evidence of more highly engaged students and teachers. Still, persistent challenges remained.

“We were not affecting students of color in an impactful way,” says Nellie Mae former Board Chair Jan Phlegar. “We were not affecting black, brown, and indigenous students in terms of any real change in getting to the root causes of inequities they faced every day.”

Reckoning with this challenge, Nellie Mae committed to a deep learning journey, working in close partnership with equity change consultants (from OpenSource Leadership and MP Associates). Seeking to bring equity to the forefront of all its work, Nellie Mae heightened its commitment to eradicating disparities, pledging to challenge systemic barriers and more explicitly support the priorities of youth least well-served. As Nick Donohue, Nellie Mae’s President and CEO, puts it, “We recognized that as a philanthropic organization, we could do something with the immense privilege that we had to address the deep, racial inequities that are still present today in our public education system. We built up a set of equity principles that would guide our work moving forward.”

Click here to read the Impact Story on TCC Group’s website.

Book Review: THE LOVE FOOL

Alex has just moved to Rome, and is preoccupied. His temporary PR job and overbearing boss force him to adjust, quickly, to his new city’s customs. But more than the work, it’s love that unsettles him, a past relationship that comes back to haunt him. With his old flame Emily coming to visit, Alex broods over what led them astray and what will transpire during the week-long trip. While newly divorced Emily claims she values his friendship, Alex knows that they have unfinished business to sort out, and it’s only a matter of when.

THE LOVE FOOL walks that very fine line between friendship and romance, often not very finely or consistently.

Read more on IndieReader.

White-Canvas Improv With Spafford’s Brian Moss

Brian Moss’ commitment to improvisation runs deep—so deep that this past November he and his Spafford band members thought up a little experiment. Instead of taking the stage themselves at Globe Hall in Denver, they asked their crew to hop up there for the first few minutes of the second set. Pretty soon the guitar tech was throwing down bass lines and the lighting director piano melodies, constructing a groove for the band to take over blind. The result? Spafford played for 40 uninterrupted minutes over the original refrain, filled with all of the soaring interplay that’s become familiar territory at Spafford shows.

Read more at Relix / JamBands.com.

Exploring Readiness: What It Means. Why It Matters: TCC Group Newsletter May 2021

A focus on “readiness”—i.e., the state of being fully prepared for something—has been ubiquitous in our sector long before COVID-19. Yet, as we take cautious steps to emerge from what feels like an endless suspension of “normalcy,” readiness has garnered renewed attention. 

We at TCC Group have been hearing an increasing number of readiness-related questions including:

  • Are we ready to rebuild?
  • Are we ready for whatever shape the “new normal” may take?
  • Are we ready for the next pandemic or global crisis?

Behind these readiness questions is our fundamental assumption that organizations can move forward from a place of readiness—when intentionally examined and honestly assessed—but success requires the knowledge and capacity to operate effectively in a changing landscape. Whether seeking incremental change or a radical re-envisioning of entrenched societal systems, organizational readiness to understand, respond, and act can and will determine the likelihood of success.

To reimagine readiness for a dynamic future, we must set aside antiquated and inconsistent concepts of readiness that perpetuate exclusion and inequitable resource distribution, fuel unrealistic expectations, curtail innovation and good risk-taking, reinforce complacency, and maintain the status quo. Instead, we must work together every day to listen and learn from those with specialized knowledge and  lived experience, accept uncertainty and adaptation as essential, center context in our planning and assessments, and embrace our partners as equals in determining what it means to be ready. 

The following are four interconnected approaches we have available for foundation, nonprofit, and company leaders to begin to reimagine readiness:

Since last year, we have been examining how readiness is manifesting in the social sector, listening to and learning from current, former, and ongoing clients who are amplifying their views and experiences with readiness: a current client grappling with issues of power, and whose voice determines it; another funding client who recognizes that it takes capacity to build capacity, and yet had not considered whether their grantees were actually ready to implement the project for which the funds had been allocated; and another client stressing the need for holistic buy-in from the staff, leadership, and board when it comes to adopting any new change management or strategic planning process.

Click here to view the full newsletter on Mailchimp.

The Ambling Ambition of Magnolia

As moviegoers, and more broadly as people, we tend to think of the word “ambition” in a positive vein. To say a movie has ambition is to say it has purpose; to say it has moxie is to say it breaks some new ground.

On the flip side there are those seen as too ambitious, directors who maybe bite off more than they can chew. Paul Thomas Anderson, in his 1999 feature Magnolia, dances with this question almost as an operating procedure. Over the course of three frantic, uneasy hours, Anderson challenges you to see how many moviemaking rules he can flout before you roll your eyes, how much unfiltered emotion you can handle before you (along with his characters) break.

Magnolia tells of a tangled web of characters, each in some way alone, each with some link to a Hollywood television studio that serves as the film’s nexus. There’s the aging quiz show host who’s diagnosed with cancer and forced to reckon with his past, including his disgruntled, cocaine-addicted daughter. There’s the ailing studio executive who on his deathbed seeks out his estranged son, a dating advice specialist played by a downright maniacal Tom Cruise. And beyond these family ties there are secondary players: a cop searching for love; a former quiz-show champion searching for meaning; a quiz-show wunderkind contemplating his existence.

Somehow, over the course of one long day, their paths cross. But the plot — unwieldy and at times surreal — takes a secondary role here. At its heights Magnolia is a deft character study, exploring the decisions we later regret, the lies we tell ourselves to stay afloat, the ways in which we isolate ourselves.

Read more at CineNation.